Whether you’re a foodservice veteran or a relative newcomer, please check out Navigating the Foodservice Channel – A Guide to Understanding the Foodservice Business.
It is written primarily as a guidebook for manufacturers who are trying to enter the foodservice channel. The book is designed to quickly orient them to the structure, relationships, and conflicts that exist among manufacturers, distributors, operators, broker agencies, and related organizations that work in the channel.
But it will also be a helpful resource for new employees at established manufacturers, distributors, agencies, and others. Thirty-five years of experience has shown time and again that it takes years to fully understand and appreciate the complexities of the foodservice business. Navigating the Foodservice Channel will significantly shorten that learning curve, saving significant time and money.
Navigating the Foodservice Channel is now available as a downloadable PDF file, with live links to key industry organizations and other resources. For more information and to order your copy, click here.